As politicians wrangle for votes, Mithilanchal’s heritage wallows in neglect

Sonali Das | TNN | Nov 2, 2015, 11.12 PM IST

Women painting a silk saree at a village in Madhubani.

MADHUBANI: Politicians in Bihar have given a miss to the rich cultural heritage of the Mithilanchal region over decades, though the state has basked in the glory of Madhubani paintings, acclaimed globally.

Successive governments in Bihar have also ignored the heritage of renowned Bengali writer Bibhuti Bhushan Mukhopadhyaya, whose native house — visited by famous shehnai player Bismillah Khan and classical singer Ram Chatur Mallick in the heart of Darbhanga town — now lies in ruins. A number of Bengali films were based on Mukhopadhyaya's works and his book "Kushi Pranganer Chithi'', translated as `Kushi Pranganak Chithi' in Maithili, was also included in the curriculum of Bangla literature in schools and colleges in Bihar and West Bengal.

At village Ranti in Madhubani district, the 'jantra' painted on the wall of the drawing room of national award winner Godavari Dutt is mesmerizing. Vibrant and colourful, the painting, depicting man's connection with Nature, reflects the rich culture of the region which had grabbed global attention decades ago.

"It took me several months to make this painting," said the octogenarian, who now, due to her failing health, finds it difficult to walk. Dutt has travelled with her paintings to several countries, including France and Japan. "This painting is our cultural heritage and is done in every household in this village and Jeetwarpur, where many famed painters, including Padma Shri Sundari Devi, have lived.

She rued that though the paintings had done very well in the national and international markets, painters couldn't reap benefits as the government failed to streamline their marketing. "Middlemen are minting money by selling our work nationally and internationally while we are paid a pittance for our hard work," she said, adding the government should at least fix rates for sale of the paintings.

The Tribal Art Paradox

The appreciation of folk art as 'art' is just skin deep, says Gargi Gupta of DNA as she discusses the destruction of a Madhubani painter's mural 

• Mural by Madhubani artist Ganga Devi that was painted over

The recent destruction at Delhi's Crafts Museum of a large mural by Ganga Devi, a pioneering Madhubani painter, strikes at the root of the paradoxes surrounding tribal art today.

On the one hand is the lack of appreciation — the bureaucrats' disregard for a large, important work by an internationally-acclaimed artist, a Padma Shri awardee no less. Ganga Devi's mural was, according to Jyotindra Jain, the former Crafts Museum director, who first flagged its destruction on Facebook, "the only example of a complete iconographic rendering of Mithila's kohbar ghar". (Kohbar ghar is the nuptial chamber which would traditionally be covered with paintings depicting auspicious and fertility symbols. Madhubani paintings even now depict motifs ofkohbar ghar murals.)

Besides, its tragic history — it was one of the last works she executed while undergoing chemotherapy for cancer — added to its importance. According to Jain, "Ganga Devi used to weep due to the painful treatment and had painted the chamber to occupy herself with something she found creatively engaging." Undoubtedly, had it been a modernist master — Husain or Souza, for instance, instead of Ganga Devi — a work with such a poignant back story would never have been painted over in a thoughtless "modernisation" drive.

There has been a growing market for Madhubani and other forms of tribal art in recent years but it's mostly for small works, churned out in bulk by artists who've renounced the painstaking, traditional methods for modern, quicker methods so they can keep prices at the Rs1,000-2,000 levels.

Prices, even in auction (art auction house Saffronart has had a dedicated sale of folk and tribal art since 2012) where large works by senior, important artists come up for sale, have remained low, barring a few exceptions like Gond artist Jangarh Singh Shyam. At the recent Saffronart "folk and tribal art auction", for instance, a work by Baua Devi, an early exponent of Madhubani painting like Ganga Devi, sold for Rs 42,900, less than its estimated high price of Rs 45,000.

But over and above these, the Ganga Devi episode reveals the more fundamental paradox of Indian tribal art. Traditionally, these paintings were part of the artists' daily lives — they decorated their walls with them, re-touched them when they became faint and when they had completely worn out, the walls would be repainted and covered again with art.

This changed in the 1960s, when under the likes of arts administrator Pupul Jayakar, artists J. Swaminathan and Bhaskar Kulkarni, and American anthropologists Raymond Owens and David Szanton, those like Ganga Devi were persuaded to switch to paper. That gave their art-works longer shelf-life and mobility, and brought prosperity as well as new identity as artists.

But as the destruction of the Crafts Museum mural shows, the appreciation of our folk artheritage as "art" runs only skin deep — until the next renovation when the officials think nothing of destroying another lot of art-works instead of finding ways to preserve them.

Mural Copy Promise after Whitewash

Telegraph story based on a release issued by the Ministry of Textiles:

Our Special Correspondent
New Delhi, Sept. 15: The textiles ministry today announced that a "rejuvenation project" was in progress to "preserve" exhibits and artworks to the "maximum extent possible", days after whitewashing a mural by iconic Madhubani artist Ganga Devi at the capital's National Handicrafts and Handlooms Museum.

The media release also "clarified" that an "excellent collection of works", including Ganga Devi's Cancer Series, was "well conserved" as part of the museum's collection.

It would be given its "due place" in the galleries, once the rejuvenation work is complete, the release said.

The Cancer Series refers to the four works of Ganga Devi, painted on paper, while she was being treated for cancer at the All India Institute of Medical Sciences (AIIMS) in 1989-90. The works depict the detection of her illness, delay in getting treatment and her journey to Delhi.

All these themes are painted in the Madhubani style and are displayed at the NHHM museum.

The Cancer Series does not include Ganga Devi's famed Kohbar Ghar or Bridal Nuptial Chamber murals that the artist, who passed away in 1991, had painted between breaks in chemotherapy sessions. But the entire room was painted over during the "rejuvenation project", on since the last few months.

Textiles minister Santosh Gangwar said a replica of the lost work would be made in the same room.

"We will get people from her place (north Bihar) who paint in the same way. They will paint this room again to restore it. We are seeking advice on how the works we have can be preserved. Walls with murals begin to crack 10 to 20 years after they are completed."

Former NHHM director Jyotindra Jain wondered how an artist's work could be replicated. "It is not a question of any painting. It bore the signature of an eminent artist named Ganga Devi. If you replace it, it cannot be called her work," Jain said.

Source: http://www.telegraphindia.com/1150916/jsp/nation/story_42868.jsp#.VfrNOvmqqko

Ministry of Textile Press Release Reproduced:

http://pib.nic.in/newsite/erelease.aspx?relid=126904

Government committed to conserve original concept of Crafts Museum

Work of late artist Smt. Ganga Devi is well conserved in the Museum Collection

The Ministry of Textiles wishes to clarify that the Government of India is fully committed to conserve the original concept of the National Handicrafts & Handlooms Museum and to preserve the exhibits and artworks to the maximum extent possible.  It is in this spirit that the Rejuvenation Project is being implemented.  The Government welcomes suggestions in this regard from all quarters.

It is further clarified that an excellent collection of works including ‘Cancer Series’, by the late artist Smt. Ganga Devi, is well conserved in the Museum Collection; it will be given its due place in the Museum Galleries, once the rejuvenation work is completed.

The National Handicrafts & Handlooms Museum was set up in the year 1956 and was moved to present premises in year 1979-1980. Keeping in view the need for upkeep and maintenance of the structures, Rejuvenation Project was planned in the year 2010.  Implementation of the Rejuvenation Project is being supervised by an Advisory Committee which has several eminent persons from related areas.

Erasing Ganga Devi and the Idea of Mithila

Article by Amita Sharma, knowledge editor at Financial Chronicle


There is a strange, sil­ent irony in the way the political party heading the national government is wooing Bihar’s votes and the nonchalant manner in which the national government has demolished an iconic cultural imprint of Bihar — a painted chamber with beautiful ceiling-to-floor murals by ren­owned Madhubani art­ist, the late Ganga Devi. This single demolition, part of a modernisation plan at the National Crafts Museum, says many things — all of which negate the public narrative of the national government to uphold Indian culture and tradition. At the very outset, it interrogates the idea of museumisation that first decontextualises art in the name of preservation and then erases the same art to usher in modernism!

In Delhi’s crafts museum Ganga Devi had created a kohbar ghar, the room where marriages are solemnised and consummated in Bihar. The tradition of Mithila wall paintings survives from the epic period. Tulsidasa’s Ramcharitamanasa describes the Mithila painting decorated for the marriage of Sita and Rama. Gauri, Siva’s consort, desired to participate in the actual marriage ritual and to paint the kohbar where the sumangalis had to perform songs and related rituals for the couple. Replete with mythology, folk themes and tantric symbolism, the central theme of a kohbar painting is love and fertility. Executed with prayer, it invoked the blessings of the gods into the house.

Madhubani paintings exemplify the integral relation of art and life, where life functions and creative art are inseparably intertwined and there is no dichotomy between the sacred and profane. Although Panini, drew a distinction between artists — the rajashilpi or craftsman employed by the court and the gramashilpi or village craftsman, in the Indian tradition, an artist is understood as participating in the divine pro­cess of creativity. In Hinduism, Vishnu’s thousand names include being an artist. In Islam, allah is also musawwer, the artist. Man, god and art are inseparable. Art is not removed from everyday life, it reflects a world view. This whole world view gets erased in the tho­ughtless erasure of Ganga De­vi’s Madhubani murals.

Ganga Devi represented a painting tradition where wom­en are at the centre, and of which, they are the sole custodian. More than art, the Mithila painting for them is a script in delicate line and vivid earthy colours through which they communicate with their men and the world. Originally, an art form practised by brahmin women, then the kay­astha and still later dalit wo­men, Madhubani shows how art creates a parallel history of social inclusion. Does a ‘modern’ museum delete a three thousand-year-old tradition that empowered women thro­ugh its artistic idiom?

Madhubani artists have also responded to new market demands by transferring their traditional work on walls to diverse materials exploring new themes and forms, exemplifying the in­imitable modernity of Indian folk art.

Awarded Padma Shri in 1984, Ganga Devi placed an ancient folk art on a contemporary, international horizon, moving beyond the limited vocabulary of symbols and images, to investigate the unlimited potential of line drawing and incorporating the ‘brave new world’ in paintings as America series, Moscow Ho­tel, Festival of American Folk Life, and Ride in a Roller Coaster. She demonstrated the power of an Indian village artist to mythologise contemporary urban symbols. Is erasing Ganga Devi’s painting the tribute to Bharat? Is there an equality in the government’s treatment of an artist and a craftsperson? If this work had been Jamini Roy’s in a Kalighat pata style, would the museum have thrown it out?

Ganga Devi channelled her personal agony -– desertion by husband, poverty and cancer in painting the museum chamber in between her chemotherapy, creating pathbreaking works such as the Cancer series capturing the avarice of money-grabbing village quacks and the loneliness of hospital rooms. Fine, exquisite lines sketch her visits to doctors, the stretcher she lay on, and the medical tests she underwent.

Maybe Ganga Devi’s indomitable will and talent came from her birthplace Mithila, one of the first kingdoms of eastern India, where Rama, prince of Ayodhya and incarnation of the Vishnu, married Sita; where Buddha and Mahavira, founders of buddhism and jainism, respectively, and scholars of Sanskrit learning such as Yajnavalkya, Vachaspati, Gautam and Kapil were born. In Parijataharanamahakav, a classical Sanskrit epic, Krishna tells his beloved Satyabhama, “Th­is is Mithila. Here in every house, Saraswati dances with pride on the tip of the tongue of the learned.”

Ironic, that a museum sho­uld be so history-less at a time when the government asserts its pride in India’s ancient past and more, seeks a mandate in Madhubani the land of ‘forest of honey’. The Taliban and the ISI demolish their art deliberately as ideological statements. The wh­ite wall that replaces Ganga Devi’s Mithila art — whose ideology is that?

Source: http://www.mydigitalfc.com/op-ed/erasing-ganga-devi-and-idea-mithila-833

Ganga Devi’s Left The Building

Destruction of her murals shows the rot in the museum, says,  Laila Tyabji  chairperson, Dastkar Society for Crafts & Craftspeople.

The mindless destruction of Ganga Devi’s extraordinary last works at the Crafts Museum is terribly sad. It highlights the caste system between art and craft, the indifference to the creative integrity of a craftsperson’s vision. The quoted reaction of a Crafts Museum official, “Don’t worry, I’ll get another kohbar ghar painted” shows that, even for someone who claims to have worked there for 30 years, one piece of craft is much like another. So Ganga Devi is no more, let’s get Sita Devi or Champa Devi or Ambika Devi. It’s all Madhubani after all, so what’s the difference? There was an eerily similar response when rumours of the transformation of the Crafts Museum into a Hastkala Academy evoked a public outcry. “Why the fuss? Nothing much happens in the Craft Museum,” was one bureaucrat’s reaction.

Typical is the lack of communication and consultation. Bureaucrats naturally cannot be experts in everything. They need inputs from specialists. Earlier, there was always a process of consultation. When new schemes were being planned, when changes in an established institution or practice were contemplated, when programmes needed evaluation, a committee or working group would be set up, consisting of a cross-section of experts — representative, knowledgeable, and hopefully objective. If there was occasionally too much talk and not enough action, there was at least informed debate.

These days, this interaction with civil society is simply not happening. Ad hoc decisions are taken and no one knows how and why. Occasionally there’s a political agenda but often (as in the case of the Ganga Devi murals, I suspect) the people involved are neither wilfully wicked, nor have axes to grind. They simply don’t know much about the matter and take knee-jerk decisions without asking anyone or thinking them through. Whether it’s building a six-storey glass and concrete building next to a heritage site, changing handloom policy, withdrawing Delhi’s bid to be a Unesco Heritage City, deciding who is to head a prestigious cultural institution, or even renaming a road, neither legalities nor long-term implications are considered. Things are decided by a few individuals who then become defensive and surprised at the ensuing outcry. Not rolling back the decision becomes a matter of prestige.

To return to the Ganga Devi murals, the present head says the decision was taken before her tenure, and the former director, Ruchira Ghose, says that though the space certainly needed major repairs, the destruction of the artworks was done after she left. Since I myself was on the museum rejuvenation committee previously, I can vouch that though we all agreed that the building urgently needed restoration and upgrading, destroying existing parts of the collections was nowhere on the agenda. The murals could have been restored. Intach performs miracles. There is a paradox here, however. The cost of proper professional restoration is considerably more than a Madhubani craftswoman would receive for an original painting.

Restoration is seen as a 21st-century technical skill, Madhubani, a rural “handicraft”. No surprise it was decided to simply paint over the pieces. Unfortunately, we were not consulted. The last meeting I attended was in mid-2014. At that time, slabs of plaster were falling dangerously from ceilings supported by wooden struts, the godowns which housed the priceless reserve collections were seeping damp and mildew, the galleries had no temperature or humidity controls.

We were all ecstatic that the long-delayed funding had finally come through, and that the museum would be brought to international standards. In the last six months, media reports and rumours about the future of the Crafts Museum and its amalgamation into a Hastkala Academy began circulating. No one in the sector was informed or consulted. Ministry officials were tight-lipped, saying only that “the status of the Crafts Museum would remain unchanged”.

Why can’t we know what’s planned for its future? When the prime minister talks of Make in India and Skill India, he should rcall those amazing undervalued skills we already have. Let’s not demolish them in our haste to acquire new ones.

Source: http://indianexpress.com/article/opinion/columns/ganga-devis-left-the-building/#sthash.CIF2f874.dpuf

Please Sign: Restore Late Ganga Devi's Madhubani Murals at National Crafts Museum in Delhi

According to a report in Times of India, Titled, Crafts museum ‘renovation’ wipes out famed Madhubani murals, A painted chamber which had beautiful ceiling-to-floor murals by renowned Madhubani artist, the late Ganga Devi, has been demolished as part of a new modernization plan at the National Crafts Museum, sparking an outcry from art lovers in the Capital. The room was painted by Ganga Devi over six months in the 1990s when she was undergoing chemotherapy and had to stay at the Crafts Museum. She distracted herself from the pain by devoting her energy to creating a Mithila style kohbar ghar, the room where marriages are solemnized and consummated in Bihar. She died a year later. Jyotindra Jain, who was then director of the Crafts Museum and saw the artist at work, said he was shocked by the destruction. "Ganga Devi gave new direction to Madhubani painting. She was a legend and her contribution was recognized with a Padma Shri. The chamber was a unique monument in the history of contemporary folk and tribal arts of India.

Here is the link to the petition, pl sign and lend your support.

https://www.change.org/p/minstry-of-textiles-government-of-india-national-crafts-museum-delhi-restore-late-ganga-devi-s-madhubani-murals-at-national-crafts-museum-in-delhi?

Saddest Moment for Madhubani Art

Crafts Museum, Delhi Demolishes Late Ganga Devi's Madhubani Murals

Khadi panel move to benefit Mithila painting artists

By C S Jha ‘Azad’

Madhubani: The initiative taken by the Khadi and Village Industries Commission (KVIC), ministry of micro, small and medium enterprises (MSME), Government of India, is likely to revive the almost 'dead khadi' industry in the state.

The move is likely to benefit the artists of Mithila painting in Madhubani district mostly. Hundreds of such artists of the district, majority of them women, would be freed from the clutches of 'middlemen' by this move and get proper remuneration of their products. To implement the scheme in a phase-wise manner, the All India Khadi Gramodyoga Board, the nodal agency for the project, has shortlisted Madhubani district in the first phase followed by Darbhanga and Sitamarhi districts in the second phase.

As per the plan, a cluster of artists would be formed and a total of Rs10 crore would be spent on them during a span of five years. About 1,000 artists from the district will form the cluster, said KVIC PRO S C Jha here.

He said an extensive survey of villages of the district was conducted by Bihar State Khadi Board director R S Pandey, between August 7-8 last and he alongwith Vijay Kumar Singh, deputy development officer, State Khadi Board, is contacting artists from Ranti, Jitwarpur, Mangarauni, Pilakhwar and other villages of Mithilanchal since September 3 last with a view to persuading them to join the programme.

Several private agencies of Madhubani, Darbhanga, Sitamarhi and Bhagalpur would provide silk and other raw materials directly to these artists and the finished products with Mithila paintings on them would then be sent to the Board's Delhi-based sales outlet in Connaught place for marketing, said the PRO.

Jha said 100 pieces of silk saris and 100 pieces of dress materials have already been made available to about 50 selected artists of different villages for making Mithila paintings on them.

These items would be put on display at an 'Exhibition-cum-Sale' at Khadi Gramodyoga Bhawan, Connaught Place, New Delhi, on the occasion of Gandhi Jayanti on October 2.

Let your art do the talk, article by Rahul Narvekar in Deccan Herald, Talks about Mithila Paintings

By Rahul Narvekar, Aug 21, 2015, DHNS:

I

ndian art has come a long way, including how it is being received. Rahul Narvekar traces its history and gives you tips on selecting the best artwork for your home.

What started as a method of communication in the prehistoric times has converted and presented itself to the world as the first trace of painting tradition. In the Indian context, one can’t simply undermine the splendour of cave paintings etched and marvelled at the spectacular Ajanta Caves. Art is a language that has tremendous power to convey emotions with a flick of the wrist, stroke of the brush and splatter of the paint.

Medium, be it pastels or acrylic, water-based or oils, ceases to matter as the prime motive is the urge to communicate. In the age of digital media where backdrops of our smartphones change with the pulse of our mood, let’s take a look at how Indian handicrafts and paintings can liven up the walls of our homes, as we look back at its enchanting history.

Picture on the wall

If you are planning to add a piece of legacy from a bygone era or preparing your walls for an offbeat flavour brewed in the simmering kettle of Indian art, there’s a plethora of options for you to pick from. Here are some that you can consider:

Imbibe the regal essence of Rajput era with the quintessential miniature paintings that embody the intrinsic skill of detailed handwork. Another style of painting hailing from the region of Rajasthan is Phad, which is done in scrolls or swathes of fabric running in metres, narrating Rajasthani folklore.

A rising star is the Madhubani or Mithila art, which is practised in Bihar  and in Mithila region of Nepal. It is executed through the use of natural pigments, twigs, nib pens and chronicle the key occasions in one’s life like birth, marriage and sacred rituals. 

West Bengal is famous for its treasured Dhokra art of metal-casted sculptures and it’s an incorporation in the modern-age painting culture. It’s enchanting with its  stick-figure motifs like the dancing girl, amongst fauna such as elephants and horses.  Drape the walls with Kashidakari’s intrinsic needlework. Invest in the strength of threadwork with wall hangings that promise to take you to the beautiful valleys of Kashmir and to places with magnificent and colourful rows of flowers. Finally, add a touch of the splendid valleys with lacquer-doused wooden and tin boxes, known as the art of Naqashi. You can use these to store your trinkets or even quick nutty bites.

Back in time

The history of Indian paintings and handicrafts can be traced back to the Indus Valley civilisation. During the rule of the Mughals, miniature paintings chronicled the rule of every sultanate and emperor. Its influence can even be seen in the Rajputana style of painting, where the narration revolves around the Ramayana, Mahabharata and Krishna’s Raas Leela.

The shift from murals to miniatures progressed towards the canvas-sized, company-commissioned portraits during the British Raj. The colonial era sparked off the beginning of the Bengal or avant-garde school of art in India.

Glorifying the nationalist sentiments brimming from the boiling pot of freedom struggle, these paintings were an expression of India’s strife for independence.

Today, the tradition of art is deep-seeded in the individualistic cultures pertaining to each state. The southern reminisces of painting traditions have evolved from the Mysore and Tanjore school of art. Drawing inspiration from the Hindu mythology, the paintings from down south are popular for their extensive use of gold foil in the their paintings. From Bihar’s vibrant Madhubani language of art to the existing vernacular tales of Warli tribes, art has gained the coveted status of being the official representative of the individual state.

The contemporary scenario reflects the emergence and convergence of traditional mediums with modern-age sensibilities. Artists today are breaking the moulds and barriers that define the requisites for what can be deemed as art. Today, we are breathing in a space that is witnessing the marriage between time periods, aesthetics and messages.

So, dwell in the sea of handcrafted possibilities that thrive in every nook and cranny of our homeland.

(The author is CEO, www.indianroots.com)

Source: http://indianexpress.com/article/lifestyle/connecting-the-dots-2/

Coverage in Times of India

Madhubani@Sampoorn Event at Chitrakala Parishath

Some of my select work on display at Native Bazaar by Sampoorn

Some of my select paintings are available on India Arts Collector

http://www.indianartcollectors.com/artists/vidushini

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  Maharani

  Painting by Vidushini

  Lot No: 143802 | Acrylic & Ink on Paper 
  15 X 22 Inches

   11,310 | $170
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  Maharaja

  Painting by Vidushini

  Lot No: 143801 | Acrylic & Ink on Paper 
  15 X 22 Inches

   11,310 | $170
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  Best Friends

  Painting by Vidushini

  Lot No: 143800 | Acrylic & Ink on Paper 
  15 X 22 Inches

   11,310 | $170
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  Indian Bride

  Folk Art by Vidushini

  Lot No: 143799 | Acrylic & Ink on Paper 
  15 X 22 Inches

   11,310 | $170
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  The Holy Union - Ardhanareshwar

  Folk Art by Vidushini

  Lot No: 143798 | Acrylic & Ink on Canvas 
  26 X 31 Inches

   29,410 | $450

Lok Sangeet Sammelan Kicks off at India Habitat Center

My Madhubani Painting Titled "Celebration of Life" on IHC Lok Sangeet Sammelan Invite

Madhubani painting titled 'Celebration of Life' done by me has been chosen as the overall theme visual for the 'Celebrating the rivers of India', Organised by India Habitat Centre as a part of IHC Lok Sangeet Sammelan to be staged at Stein Auditorium in Delhi on the 22nd and 23rd of August. Sudha Raghuraman from Delhi, Gulzar Ahmad Ganie from Kashmir, Nozrul Islam from Assam, Rituparna Banerjee from Bengal &Basanti Devi from Kumaun are the folk musicians from different parts of the country who will perform in this year’s Lok Sangeet Sammelan singing ballads of Ganga, Brahmaputra, Narmada, Krishna, Kaveri and other rivers of India. 

Those in Delhi should attend this event. Details below.

Soul Flea story in Times of India with Colourful Madhubani Elephant Created by me

Participating in Sampoorn's Soul Flea at Chitrakala Parishat on August 16

World Elephant Day 2015

Colourful Elephant in Madhubani style done by me sometime back dedicated to the preservation and protection of the world's elephants. 

World Elephant Day is an international annual event on August 12, dedicated to the preservation and protection of the world's elephants. Conceived in 2011 by Canadian filmmakers Patricia Sims and Michael Clark , and Sivaporn Dardarananda, Secretary-General of the Elephant Reintroduction Foundation in Thailand, it was officially founded, supported and launched by Patricia Sims and the Elephant Reintroduction Foundation on August 12, 2012.Since that time, Patricia Sims continues to direct World Elephant Day, which is now supported by over 65 wildlife organizations and many individuals in countries across the globe.

Got Featured in YourStory.com

Vidushini Prasad’s magical chemistry with Madhubani

Saswati Mukherjee  

2015-08-11 07:50

This is the fascinating story of a Chemistry teacher who decided to become a Madhubani artist.

Born in Kolkata, Vidushini Prasad finished her Std X from there. With roots in Patna, the family shifted back to Patna as her father was a film distributor and had most of his work there. A graduation and post-graduation degree in Chemistry followed from the Patna University and she took up teaching.

Vidushini taught Mathematics and Science to higher classes while in Patna. She got married soon after and shifted base to Delhi. Even there, she continued being a teacher for a couple of years till her son came along. A career break followed and she started thinking on the lines of becoming an entrepreneur – chasing her own dreams.

I wanted to do something that I could do from home. So I started painting. Initially, it was for decorating my home and making paintings for friends and relatives. Everyone liked my work and encouraged me to pursue it professionally,

says this artist.

And it helped that Madhubani painting had always attracted Vidushini. “The bulging features and sharp nose of the characters, blended with very intricate lines and designs are a delight to watch and even make, so I was drawn towards it right from my college days,” she says.

In between, she had done some work at Career Launcher on curriculum development alongside which she kept her interest in Madhubani alive by making small little paintings for the house. She took it up full time only after quitting her job.

Though she hasn’t received any formal training in Madhubani painting, she says it was not difficult to pick up. She says she has it in her culture and it was easy to get started on it. Vidushini even conducts workshops for people interested in learning the art. She started a page on Facebook too, through which people are taught about the art.

Getting recognized as a registered NOVICA artist

For someone who got fulltime into painting only around 2006, soon after her son was born, Vidushini got a big break when she got an offer to register her name at NOVICA, National Geographic’s online platform to connect artisans with a global marketplace.

In 2007, Vidushini shifted to Bengaluru with her family and started contacting art galleries for possible shows but she was only met with lukewarm responses. So for a while, she stuck with NOVICA, where she got recognition as an artist and also a number of orders since she had to make a certain number of pieces based on their requirement. Once NOVICA receives the products, they sell it through a host of e-commerce platforms.

While most of Vidushini’s paintings are sold online, an NGO, A Hundred Hands and Eka Lifestyle Retail also help her promote pieces.

So far, Vidushini has exhibited her Madhubani paintings at several Art Galleries across India including Renaissance Art Gallery in Bengaluru and David Hall Art Gallery at Fort Kochi in Kerala.

Besides that, she also displayed her work at Vista, the premier business festival of IIM, Bengaluru. She has also been empanelled by the Central Cottage Emporium, Ministry of Textiles, Government of India as an enlisted artist.

Journey of this creative entrepreneur

It has been nothing short of a wonderful journey for me so far. I am quite content with the response I have got for my paintings sitting here in Bengaluru. Orders pour in from all parts of the country, given that the awareness about art has gone up,

says Vidushini who touches a low each time buyers try to negotiate with her on the price of the painting.



“They don’t seem to realize the effort that goes into each painting and try to bring down the price, that upsets me a lot,” says Vidushini.

While Vidushini gets her handmade paper and canvas from the local market, she sources her nib from Patna, where Madhubani originated.

A satisfied artist

Vidushini is happy that she is able to pursue what she was always interested in doing.

She says,

Though it is more work and less enjoyment now, given the increased workload, I am still very happy that am able to pursue something as a career which interests me.

She has even put together a handbook on Madhubani painting which documents the various art forms of India. It is more like a ready reference of art forms and how they are done, sold, exported etc throughout the country and even marketed abroad. She has interviewed ten Madubani artists too for the same. Vidushini clearly has her eyes set on the goal – she wants to establish herself as an artist and spread the word about Madhubani.

Source: http://her.yourstory.com/vidushini-prasad-madhubani-0811